Entrepreneurs are creating growth in every
industry with new business models, innovative technology and disruptive
go-to-market approaches.

We enable you to participate in this growth. We help you
develop a rigorous and structured understanding of the bets that
entrepreneurs, VCs and competitors are taking across their industries and
adjacent ones. This allows you to take strategic decisions on where to
participate and to identify the specific opportunities to create your

Strategy has no value without execution. As our work is
based on examples of real companies delivering in the market, it is
practical and deliverable. We can be your partner right through to
delivering your new growth propositions in market.

Our Approach#

  • 1. Diverge

    Do we have clear visibility on where and how new value
    is emerging?

    Understand the full opportunity landscape and
    identify the key Entrepreneurial Growth areas for you.

  • 2. Converge

    Do we have deep conviction of our priorities and areas
    of opportunity?

    Rapid phase to evaluate, assess and prioritise your
    portfolio of opportunities.

  • 3. Plan

    Do we have full clarity on the execution plan and

    Create entrepreneurial pitches for the vision at
    scale for each prioritised proposition, alongside a clear
    business case and execution plan via Build, Invest and/or

  • 4. Execute

    Range of next steps to launch and scale portfolio in

    Move quickly to deliver the highest value ventures
    into market, through the optimal route, internal or
    Build the right innovation capabilities within your
    business to ensure systematic delivery methodology for new
    growth opportunities.
    Design and launch a delivery programme within the
    business to secure support and create a cadence of

Our Principles #

Bottom Up Analysis

Our deep ecosystem connections and knowledge of both
investors and highly-qualified early stage companies enable us to develop
strong viewpoints on the most valuable growth opportunities and the future
of your industry.

Entrepreneurial Thinking

We have permission to view your business as a founder
would – rethinking existing assumptions, looking past the constraints and
spotting opportunities to recreate your propositions with technology at
their core.

Commercial Rigour

We are expert at the rigorous commercial and operational
analysis needed to build conviction on which opportunities to pursue and

Cross Industry Insight

We bring new perspectives, insights and lateral thinking
that capitalises on our innovation, transformation and investment work
across industries.

Delivery Focused

As entrepreneurs, we think of strategy as the guide to
what needs to be built, not an end in itself. The delivery route is part of
our mindset.

“Founders Intelligence helped us shape a clear and focused Group
digital strategy. They are insightful, practical and continue to
help us to apply the latest digital thinking to our business”


Our Approach