Fannie Mae
Creating the strategic vision and commercial roadmap for a new digital platform
THE CHALLENGE
Re-imagine the vision and strategy to re-create Fannie Mae as a technology platform. Create the delivery capability enabling lenders, investors, servicers, consumers and other partners to benefit from an innovative, efficient and transparent market.
THE APPROACH
- VISION: Develop a vision for CEO through detailed analysis of technology-first businesses in Financial Services and other industries
- ORGANISATIONAL DESIGN: Create the structures needed to realise the vision, from internal tech development to external start-up venturing. Defined roles and operating model of the new team
- VALIDATED THE STRATEGY: Developed detailed strategy to create a new technology platform for the industry, and helped launch pilots with seven start-ups in four months to validate elements of the strategy
![Fannie Mae THe Exchange](https://foundersintel.wpengine.com/wp-content/uploads/2022/04/Screen-Shot-2020-11-26-at-14.23.14.png)
THE IMPACT
- The new team led projects optimising pricing data, leading to c. $90m additional revenue
- Created a Public Data Exchange and Public Application Marketplace, enabling the business to act as a platform and leverage other players
- A partnership with start-up Geophy created a new revenue stream through automated valuation for multi-family homes
![](https://foundersintel.wpengine.com/wp-content/uploads/2022/04/tom-rumble-7lvzopTxjOU-unsplash_2020-11-26-142910-815x445-1.jpg)
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