FTSE 100 Industrials Company
Validating and launching new digital-first ventures leveraging existing assets
Build a digital-first venture that leverages existing assets and expertise and aligns with corporate strategy. The starting point was recent technological developments and R&D in one of their hardware businesses.
- Learn & ideate: Developed several mini business cases in different areas based on existing assets, customer interviews and expertise of the founding team. Evaluated initial ideas and narrowed down to two viable concepts
- Proof of concept: Validated initial concepts based on customer interviews, interviews with innovators in respective industries, competitive analysis and business modelling. Built relationships with future customers and potential partners
- Secure funding: Developed a detailed investor pitch deck and prepared founding team to pitch before the corporate board to secure funding for the next phase
The founding team of the new venture secured funding from the corporate board to launch the MVP and initiate commercial trials. Major grocery retailers in several EU markets signed on to participate in initial pilots. The client was also able to extract learnings and play commercial opportunities back to their core businesses.
More case studies
Retail / Growth Strategy
Identifying new digital revenue growth opportunities and defining the propositions and partners to deliver them at scale
Financial Services / Growth Strategy
Creating the strategic vision and commercial roadmap for a new digital platform
Consumer / Strategic Start-Up Engagement
Setting up Unilever Foundry and sourcing start-ups and tech companies to solve major business challenges