We have defined, developed and
launched new digitally-enabled revenue lines and ventures delivering
multi-million pound revenues to clients including Halma, Shell, ITV, Fannie
Mae and Capita.

We can help you determine and validate your most valuable
strategic opportunities and evaluate the full range of routes to market,
including through commercial partnerships and new-to-world builds. Our
Entrepreneurial Growth approach allows us to rapidly deliver and validate
minimum viable products that have an outsized chance of succeeding

Our Approach #

  • 1. EXPAND

    Have we understood the problem from first principles? Do
    we have visibility into the full landscape of potential

    Focusing on the most expansive version of the
    problem, we identify existing assumptions and use first
    principles thinking to understand the full potential suite of


    Do we have the data we need to validate the concept and
    its commercial potential?

    Deeply interrogate a handful of concepts by
    structuring initial UX, businesses cases and routes to market.
    Validate key hypotheses using a variety of qualitative and
    qualitative data points.

  • 3. PITCH

    Do we have buy-in and funding to invest into developing
    the concept?

    Develop and deliver a data-backed venture style pitch
    deck to the budget holders.


    Do we have the data to prove product-market fit and
    technical / operational feasibility?

    Create and operate a minimum viable product at enough
    scale to prove customer acceptance and product-solution


    Do we have the investment, set-up and team required to
    capture and scale this new opportunity?

    Make key hires and work with carefully selected
    development and marketing agencies to build and launch a
    scalable product.

Our Principles #


We act as founders of the opportunity with you, doing
everything a founder would to make it successful.

First Principles Thinking
We look afresh at your identified customer problems, solutions,
assets and team to make sure that venture is targeting the biggest
opportunity with the highest chance of success.

For every proposition, we explicitly list the assumptions
which underpin success and systematically test them to build confidence and

Pattern Recognition
Our team of experienced founders, VCs and corporate advisors have
built and scaled technology businesses, giving us deep understanding of how
to go-to-market and scale.
De-risked Milestones

We help our clients to structure investment in growth
propositions as a venture founder would, giving autonomy between rounds, but
increasing financial exposure only with confidence.

We deliver these ventures independently or in
mixed teams with your talent.